November 12, 2013
Local Government Focus
By Michael Silvy
Mount Gambier’s rich history and location midway between Adelaide and Melbourne on the Limestone Coast make it an ideal destination for tourists. Famous for its Blue Lake, the City also boasts the ‘Lady Nelson’ Visitor and Discovery Centre, Engelbrecht Cave, Crater Lakes Complex and numerous playgrounds, parks and gardens. Tourism generates over $100 million in annual expenditure, and the City acknowledges the importance of tourism by investing heavily in community infrastructure.
As part of its City Centre Revitalisation, the City of Mount Gambier has developed a ‘Park and Stride’ concept to promote the use of off-street consolidated car parks and encourage both tourists and locals to walk to the Commercial Street precinct. The Commercial Street zone is the key precinct within the revitalisation, with the greatest potential for community and economic benefit. Commercial Street and its associated pedestrian links are critical to the overall success of ‘Park and Stride’.
Central to the ‘Park and Stride’ philosophy is the redevelopment of existing protuberance areas along Commercial Street (expanded footpath areas in four separate locations) and the addition of Arrow Alpha wayfinding signs. The protuberances will be transformed into feature nodal points with the new signage, upgraded landscaping (green) elements, uncluttered footpaths, and art and street furniture for an improved aesthetic in the heart of the CBD.
Wayfinding signage is a critical component of the City Centre Revitalisation because it interacts with visitors at ground level. The signs promote the experience of the City by foot, offering information on current location and pointing out nearby key features and attractions. Visitors can miss many of the City’s attractions and Council believes the new Arrow Alpha signage adds another method of tourist promotion.
The signs provide walking distance to each destination, further promoting the City as a walkable city and improving economic opportunities for traders along key pedestrian linkages.