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A Brief Guideline for Creating Effective Signage

The importance of signage in human life is often underrated.  Over the years, signage has been utilised extremely well by the service industry to direct customers in a certain direction or to keep them informed about the special rates and deals. We all know how a signage can be used to get the word out about a certain product, theme, or catch line.

The utility of signage is by no means limited to the world of business. Some of the common signs such as building maps, exit signs, and caution signs have even managed to surpass the language barriers. Looking at the extensive usage of signs all around us, their relevance in our lives can’t be denied.

There are five preliminary elements to take into account while creating effectuve signage. They are color, shape, text, images, and placement. We all understand how a person’s mood can be affected by colors. Use of simple images can make your signage easier to understand. Similarly, the text used in a signage must not be too long, small, or jumbled together. Finally, proper placement directly impacts the utility of a signage.

Here are some of the most common types of signs you may consider using.

  • Street View or Mounted Signs: These are street facing signs that are used frequently to advertise a business, mark a location, or catch the attention of the drivers. A business owner can make these signs more effective by including the phone number, business hours, and website of the business. If you are looking to create highway signs or billboards, try to keep your messages limited to eight words. Shorter messages are more impactful here because the viewers have limited interpretation time as a result of their high travel speeds. More developed areas tend to have plenty of signage. Therefore, make your sign stand out by utilising the surroundings.
  • Building Signs: These signs can be particularly useful for you, if you are located in a large building or business center. A proper signage can help your customers identify your exact location in the building. Your sign should be large enough to catch their attention and have a style that matches your branding efforts. In case of individual buildings, additional signs can be used to indicate the locations of the library, office, cafeteria, etc.
  • Interior signs: These signs generally refer to name placards, room numbers, or different types of general signs used inside a building. In case of these signs, consistency and strategic placement play an important role in ensuring a smooth navigation for people visiting the building for the first time. While creating these signs, be sure to clearly mark the emergency exits, restrooms, and areas that are restricted for certain visitors.
  • Banners and rigid signs: These are sign instalments of less permanent nature that are used for promotions, special events, teams, etc. The advantage of these signs is that they are portable, and hence, there is no need to worry about their proper placement prior to ordering them.

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